Raw Fury is a publisher, the folks working here are games industry peeps doing games industry stuff. Or? Fact is that one of the greatest things about Raw Fury is the willingness to let people run with an idea (as long as you can motivate its existence; in this case, a surprise gift to partners and such) and take it from “uh I had a think in the shower and this might be stupid, buuuut” to “ok, so packaging has been done and stuff is moving out in time for the holidays”. Projects like this emphasize one of my favorite parts with Raw Fury as a partner and as a place of work: it’s a space open for ideas, on or off the beaten path.
This is a bottle of gin, but this also tells you about the culture that permeates our marketing discussions, scouting strategy, and conference setups. It’s a small peek behind the curtain — not just into what silly jokes I personally find funny (sorry for the copy everyone) — but into how ‘anything goes,’ as long as you can drive and run it. Doesn’t matter if you know how to run it (I sure didn’t know the work involved to make a gin, but Tevsjö has been terrific with helping out on that end), just that you’re willing to do it and solve the issues as they come by.
It’s also a great example of how folks are willing to spend time on projects outside of their normal responsibilities, as this wouldn’t have been possible without the Raw Fury Secret Gin Crew that was assembled in the late spring of this year. It might look like a bottle of gin with a ton of shitty puns written on it, but it’s actually a small artifact that encapsulates a lot of the small parts and pieces that influences everything from the devs we partner with to publishing our contract online to what it feels like working here.
It’s just a bottle of gin, and that’s the least important part of it.