1. Treat People like People
It sounds super simple. But sadly, so many businesses have lost track of this over the years. The very simple truth of the basics of human interaction; trust and respect. Add the word “mutual” and magic ensues. This is what we believe in, both within the Fury family but also in all our relationships. With the developers we work with to our partners, they are part of the Fury family. Hello all ? Internally, this is – for example – reflected in our belief that people should be able to conduct their work as best suits them. That means they can work when they want, how they want, and from where they want. Transparency, mutual respect, and trust are the basis of making this work. And it works. Who knew treating people like people could be such a good idea?
2. For happiness, over profit
Yeah, I get it. This one is tough to swallow. After all, Raw Fury is a business. But you know what? It is part of our DNA. We work with people we like, focus on happiness, and believe money comes as a derivative of people feeling happy and motivated to do their best work… because they want to. Controversial? Maybe. Working. Yes.
3. Games are art
In our mind this is a fact. Games, along with movies, books, music, artwork… they are an artform. They can touch people. To change minds and hearts. They can transmute an idea into something new. Elevate the human spirit and work as inspiration to become and be better. They are an expression of our collective humanity. They show us the best and the worst of who we are. Just like any other artform. And it is our charge to not only view them so but treat them so.