Why we’re a part of Guerrilla Collective

Raw Fury has been a part of the Guerrilla Collective since the very day of its formation and we are proud to stand next to this incredible group of games industry colleagues as we seek to forge our own online event for the first time ever! We have tons of new announcements planned for this weekend!

What is Guerrilla Collective?
A coalition of amazing studios and publishers who have come together to establish a brand-new online press conference and game event showcasing exclusive news, reveals, trailers, gameplay demos, and more from some of the top teams around the world. The Guerrilla Collective event is being produced by The MIX and will be hosted by Kinda Funny’s Greg Miller.

-> Tune in on June 13, 14, and 15 at 9am PDT / 18:00 CEST at:

We asked Raw Fury founder Jonas Antonsson to write down his thoughts on why Guerrilla Collective is so important, his words below.


A couple of days ago a fellow Fury asked me to jot down a few thoughts on our participation in the Guerrilla Collective and why we at Raw Fury feel it is such an important effort. I thought it was a great idea and loved the opportunity of sharing my thoughts on this. Until I had spent an entire Sunday staring at a blank white screen between bouts of escapism – which for me meant fleeing into playing this game or that for an hour or two, before returning to that blinding white void that seemed to suck all the creative juices right out of me.

And not being able to write – that is new to me. This is my medium. I always have words and thoughts. I‘m a really opinionated asshat! I have a take on everything. And I mean EVERYTHING!

But what do you say during times like these? When the world is going through unprecedented times and everyone is dealing with fears, sadness, loss and uncertainty – in various degrees.

What words do you use, when you want to write something uplifting and positive but at the same time you know that isn‘t the reality that many of us are facing right now?

And then it hit me. The reason why Raw Fury has stepped so forcefully into being a part of the Guerrilla Collective is because of hope. A want and a need to see a silver lining during these strange days. An attempt to see if we can push for a more positive, collaborative and open-world after we come out on the other end of this dark tunnel.

Thomas Merton, the American Trappist monk and writer, was once quoted saying: “Art enables us to find ourselves and lose ourselves at the same time”.

There is truth in those words and it isn‘t a coincidence that when we find ourselves in times of trouble, many of us seek refuge in books, movies, music, paintings, sculptures or games. Because games are – just like any other expressive medium – a funnel for our hopes and dreams. Our fears and thoughts about the past and future. Of beauty and loss and mortality. All the things that make us human. And art ultimately does that. It allows us to connect – to touch each other’s humanity. To share.

The Guerilla Collective is a gathering of people that all share this vision. We aren‘t competitors in business, but lovers of the art of games and what this form of art can bring to the world. We collectively want to move beyond the business boundaries of what we do and celebrate this very expressive medium, that can allow people to both lose themselves for a few moments, during times of immense difficulty, but also discover themselves, through some of the amazing stories and settings that games can provide. We want to celebrate the artists that make games and are able to touch our humanity with their chosen brush.

And this brings me hope. That perhaps – when times are better (and it will get better) – we can see a world where people are kinder, more open, genuine and willing to take care of each other than before. To me, this is at the heart of the Guerrilla Collective. And even if it is “just“ an online showcase of amazing games, on the surface, these are the things that have been happening beneath it. And I hope to see it spread to everything we do. And I do, going forward.

Pablo Picasso said, “Without great solitude, no serious work is possible.” But I‘d like to add that without collaboration and finding ourselves moving forward together, no serious change can possibly be achieved.